About JJ

Justine Jones: Beauty Specialist, Wellness Influencer and Mental Health Advocate.
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As a master beauty specialist who loves to help women discover their best selves, it became Justine’s passion to share her personal wellness experiences all while encouraging and inspiring others to do the same. Inspired by the traumatic life events at her young age, the importance of mental health came to the fore front. Recognizing her life’s all encompassing journey was developing into service of others, the message was clear. The focus of ones daily life choices should positively impact the way they feel. There are no right
right answers or a correct path to follow.
“Life is what you make it."
This is Justine’s lifestyle.
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Get inspired
Feel inspired
Be inspired
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"Don't wish your days away, waiting for better ones ahead. Enjoy every moment, appreciate your surroundings and above all, be the heroine of your own life." -Justine Jones
As Seen On...








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"Justine McCabe used food as a source of comfort, but when she saw a photo of herself that she didn't like, she knew it was time to make a change."
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“The reason why I race is because I never thought I could; I never thought I would make it out alive from these tragedies."


"The human spirit is powerful. Do the work. Suffer the setbacks, push past the pain and excuses. True motivation is not an outside source. It’s staring directly back at you. There is nothing you cannot be, do or have."